What marketing strategy did Sculley introduce at PepsiCo?
Pepsi Challenge
Coca-Cola Challenge
Pepsi Max
Pepsi Refresh
Answer
John Sculley introduced the Pepsi Challenge at PepsiCo, a marketing strategy that allowed the company to gain market share from its primary rival, Coca-Cola. The Pepsi Challenge was a taste test that highlighted consumer preference for Pepsi over Coca-Cola.
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