Who operated the league until 2015?
Sidro
ABA League JTD
Euroleague
FIBA
Answer
Sidro is a company that operated the Premier League until 2015. It was founded in 1992 by former players Trevor Brooking and Kevin Keegan. Sidro was responsible for the commercial and marketing aspects of the league, as well as the production of its television broadcasts. In 2015, Sidro was replaced by the Premier League Productions (PLP) as the league's commercial and marketing arm.
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