What was Fitkin's primary business strategy?
Innovation
Diversification
Franchising
Consolidation
Answer
**Consolidation** was Fitkin's fundamental business strategy. This entailed acquiring numerous health clubs, integrating their operations, and streamlining their procedures to boost profitability. By consolidating the fitness industry, Fitkin aimed to establish a nationwide network of clubs, allowing for economies of scale and enhanced bargaining power with suppliers and service providers. This strategy facilitated Fitkin's growth and positioned it as a prominent player in the fitness industry.
Unveiling the Legacy of Abram Fitkin: A Trailblazer in Ministry, Banking, and Business
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