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NXT Champion was Adam Cole's longest title reign in NXT. Cole held the championship for 403 days, from June 1, 2019, to July 8, 2020. During his reign, Cole successfully defended the title against a number of challengers, including Johnny Gargano, Tommaso Ciampa, and Finn Bálor. Cole's reign was eventually ended by Karrion Kross at NXT TakeOver: In Your House.