What did Adidas buy from Finnish sports company Karhu Sports in 1952?
Three Stripes Branding
Shoe Manufacturing Equipment
A Factory
Exclusive Distribution Rights
Answer
Adidas bought the iconic three stripes branding from Karhu Sports in 1952 for the equivalent of €1,600 and two bottles of whiskey. The branding became so successful that Adidas is often referred to as "The three stripes company."
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