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What did Adidas buy from Finnish sports company Karhu Sports in 1952?

  • Three Stripes Branding

  • Shoe Manufacturing Equipment

  • A Factory

  • Exclusive Distribution Rights

Answer

Adidas bought the iconic three stripes branding from Karhu Sports in 1952 for the equivalent of €1,600 and two bottles of whiskey. The branding became so successful that Adidas is often referred to as "The three stripes company."
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