What is the origin of Adidas's iconic three stripes?
Bought from Karhu Sports
Inspired by Jesse Owens
Symbolizes three brothers
Represents three continents
Answer
Adidas's iconic three stripes were bought from Finnish sports company Karhu Sports in 1952 for the equivalent of €1,600 and two bottles of whiskey. The branding became so successful that Dassler described Adidas as "The three stripes company."
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