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As a college student, Amrita Rao starred in the 2003 film Ishq Vishk, which brought her her first commercial success. The film was a romantic comedy and starred Rao alongside Shahid Kapoor and Vishal Malhotra. It was a critical and commercial success, and Rao was praised for her performance. The film also helped to launch Rao's career as a leading actress in Bollywood.