How did Andy Hug's matches influence Swiss television viewership?
They had no influence
They attracted less viewers than tennis or football matches
They drew a larger audience than Martina Hingis' tennis matches and Swiss national football team's games
Not enough information was available to measure
Answer
Andy Hug's K-1 kickboxing matches drew a larger audience than Martina Hingis' tennis matches and Swiss national football team's games, which were the previous top-rated sports events in Switzerland. This was due to the fact that Hug was a charismatic and popular fighter who had a strong following in Switzerland, as well as the fact that K-1 was a new and exciting sport that was gaining in popularity.
The Kicking Chronicles: All About Andy Hug
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