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Lancôme appointed Aya Nakamura as its international beauty muse in February 2023. This collaboration marks a significant milestone for both the brand and the French-Malian singer, who has become a global icon known for her powerful vocals and captivating stage presence. Nakamura's influence extends beyond music, as she is also recognized for her unique style and beauty, making her an ideal ambassador for Lancôme's luxurious and innovative beauty products.