Answer
Land Rover BAR, the answer, was a British sailing team that competed in the America's Cup, one of the world's most prestigious sailing competitions. Ben Ainslie, a renowned British sailor, was part of Land Rover BAR before joining INEOS Britannia. Land Rover BAR aimed to bring the America's Cup back to Britain after a long absence. Although they faced challenges, their participation showcased British sailing expertise on the global stage.