Which company is no longer a franchisee but a co-registrant of the Big Boy name and trademark?
Frisch's Restaurants
Elias Brothers
Marriott Corporation
Liggett Restaurant Enterprises
Answer
Frisch's Restaurants is no longer a franchisee of Big Boy. After negotiations with Liggett Restaurant Enterprises, Frisch's became an independent co-registrant of the Big Boy name and trademark.
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