Answer
**Infomercials**: Billy Mays, known for his enthusiastic product endorsements, frequently began his sales pitches by introducing himself and the product on television infomercials. This distinctive catchphrase served to grab the viewers' attention and draw them into his enthusiastic product presentations, which often featured household items and problem-solving solutions. Mays gained prominence through these televised segments, earning recognition for his energetic and persuasive salesmanship.