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Mays Promotions, was the brainchild of Billy Mays, a renowned salesperson known for his energetic and effective product demonstrations. The company, founded in 1993, focused on marketing and selling various household and cleaning products through infomercials and direct response advertising. Mays's engaging personality and persuasive sales pitch turned everyday items into highly sought-after products, establishing Mays Promotions, as a leading force in the direct response industry.