What was the main demographic Burger King targeted from 2002 to 2010?
18-34 males
25-45 females
13-18 teenagers
35-50 adults
Answer
From 2002 to 2010, Burger King focused on targeting the 18-34 male demographic with larger products that often contained high amounts of unhealthy fats and trans-fats. This strategy eventually hurt the company's financial performance and reputation.
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