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Stoner comedy, exemplified by the iconic duo Cheech & Chong, emerged as a defining characteristic of 70s drug culture. This comedic genre revolved around the humorous portrayal of marijuana use, counterculture lifestyles, and the lighthearted exploration of altered states of consciousness. Cheech & Chong's influence on stoner comedy remains significant, paving the way for subsequent comedic explorations of drug-related themes in popular culture.