Home
/ Clive Sinclair
/ Who was Clive Sinclair's primary target demographic for his products?

Who was Clive Sinclair's primary target demographic for his products?

Consumers
Other businesses
Schools
Governments

Answer

Consumers, particularly enthusiasts of personal computing and technology, were the primary target demographic for Clive Sinclair's products. His groundbreaking ZX series of home computers, like the ZX80 and ZX Spectrum, revolutionized home computing and made it accessible to a broader audience in the late 1970s and early 1980s. Sinclair aimed to provide affordable and user-friendly technology that appealed to hobbyists, students, and individuals interested in exploring the potential of computing.