Bernays was instrumental in promoting what campaign for Lucky Strike?
Men's Right to Smoke
Athletes Smoke Too
Green Ballot
Green is Grand
Answer
"Green is Grand" was a successful advertising campaign for Lucky Strike cigarettes, launched in 1935. Edward Bernays, a prominent figure in public relations, played a pivotal role in promoting this campaign. He emphasized the stylish, sophisticated image of smoking Lucky Strikes, particularly among women. The campaign effectively positioned the brand as a symbol of glamour and modernity, contributing to its widespread popularity and cultural impact.
Master of Manipulation: The Untold Story of Edward Bernays
More Questions
Which of the following is *not* a topic covered in Bernays' book "Propaganda"?
How was Edward Bernays related to Sigmund Freud?
Bernays helped to popularize the term "PR" which stands for what?
Which war did Bernays work on propaganda for the U.S. Committee on Public Information?
Apart from PR, Bernays was also known to use what kind of propaganda?
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