Answer
"Lost in the mall" refers to Elizabeth Loftus' innovative technique known as the lost-in-the-mall technique. This method involves implanting false memories in individuals by incorporating misleading information or suggestions related to a fabricated event, often involving being lost in a shopping mall during childhood. Loftus pioneered this influential technique to demonstrate the malleability of human memory and its susceptibility to misinformation, making significant contributions to our understanding of memory functioning.