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What is the current name of the EuroLeague for sponsorship reasons?

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  • Turkish Airlines EuroLeague

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Answer

Turkish Airlines EuroLeague is the current name of the EuroLeague, the top-tier professional basketball league in Europe. The sponsorship agreement with Turkish Airlines, the flag carrier airline of Turkey, was announced in 2010 and has been renewed several times since then. As part of the deal, Turkish Airlines receives prominent branding and advertising rights at EuroLeague games and events.
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