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How did Harrison help Southern expand operations after the war?

  • Increased the company’s capital

  • Increased the network coverage

  • Improved public relations

  • Decreased the overheads

Answer

Improved public relations was key to Southern's post-war expansion. Harrison focused on repairing the company's image, damaged by wartime accusations of war profiteering, through advertising campaigns promoting Southern as a provider of essential services rather than an unscrupulous exploiter. This shift in public perception laid the groundwork for the company's successful expansion.
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