Answer
1738, pronounced "one seven three eight", holds significance in Fetty Wap's music as a reference to his birthday, June 7, 1991 (06/07/91). He incorporates this number as a personal touch and a reminder of his journey, often including it in song lyrics, music videos, and album titles. By weaving 1738 into his creative expression, Fetty Wap establishes a unique identifier that resonates with his fans and further solidifies his brand.