What inspired the Heinz "57 Varieties" slogan?
A shoe advertisement
57 types of ketchup
Henry Heinz's birth year
A popular song
Answer
The "57 Varieties" slogan was inspired by a shoe advertisement that advertised 21 styles of shoes. Henry Heinz chose the number 57, even though the company manufactured more than 60 products at the time, because "5" was his lucky number and "7" was his wife's lucky number.
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