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What important cultural concept did Innis warn that advertising-driven media are destroying?

  • Elements of cultural permanence

  • Ancient philosophies

  • Personal privacy

  • Traditional family values

Answer

Elements of cultural permanence are cultural values that are transmitted from generation to generation and that provide a sense of continuity and stability. Innis warned that advertising-driven media are destroying elements of cultural permanence because they encourage people to focus on the present and to be constantly distracted by new information. This, in turn, leads to a decline in attention spans and a loss of interest in long-term projects.
The Innis Saga: A Quiz on the Legacy of Harold Innis

The Innis Saga: A Quiz on the Legacy of Harold Innis

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