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What is the title of the book that Marshall McLuhan considered a footnote to Harold Innis's work?
The Gutenberg Galaxy
The Media Manifesto
The Communication Conundrum
Understanding Media
Answer
The Gutenberg Galaxy is a book by Marshall McLuhan that was published in 1962. McLuhan considered it a footnote to Harold Innis's work, as it built upon Innis's ideas about the effects of communication technologies on society. The book argues that the printing press was a major force in the development of Western civilization, and that the electronic media of the 20th century were creating a new "global village".
The Innis Saga: A Quiz on the Legacy of Harold Innis
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