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What was the notable feature of Herbert Kitchener's recruitment campaign during the First World War?

  • He used social media

  • He deployed a postal recruitment drive

  • He hosted recruitment fairs

  • He organised Britain's largest volunteer army

Answer

Herbert Kitchener’s recruitment drive was notable for being the most extensive voluntary military enlistment in British history. He was appointed Secretary of State for War in 1914 and launched a campaign that heavily relied on emotionally captivating posters and slogans, including the iconic "Your Country Needs You" advertisement, to attract an unprecedented number of volunteers to join the British army during the First World War.
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