Which program did Schultz introduce during his time as Starbucks CEO?
National loyalty program
Employee stock options
Global expansion initiative
Sustainable packaging program
Answer
Howard Schultz introduced a national loyalty program during his time as Starbucks CEO. The program aimed to reward loyal customers and encourage repeat business, contributing to the company's growth and success.
Mastering the Schultz Saga: How Well Do You Know the Starbucks Legend Howard Schultz?
More Questions
In which year did Howard Schultz first start working at Starbucks?
What basketball team did Howard Schultz own from 2001 to 2006?
How many books on business has Howard Schultz written?
What was the name of the specialty coffee shop Howard Schultz opened before merging with Starbucks?
What is the primary focus of the Schultz Family Foundation?
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