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What innovative fashion concept did Givenchy popularize in the 50s and 60s?

  • Vintage fashion

  • Athleisure

  • Prêt-à-porter

  • Gender-neutral clothing

Answer

Prêt-à-porter is a revolutionary fashion concept popularized by Givenchy in the 1950s and 60s. It introduced the idea of ready-to-wear clothing, making high-fashion designs accessible to a broader market. This concept revolutionized the fashion industry by democratizing fashion and setting the stage for the modern retail landscape.
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