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What was a ground-breaking aspect of Năstase's endorsement deal with Nike in 1972?

  • He designed his own shoes

  • First tennis player to endorse Nike

  • First athlete to endorse Nike

  • First to have a logo

Answer

Nike's endorsement deal with tennis star Ilie Năstase in 1972 marked a groundbreaking moment in sports marketing. Năstase became the first athlete to endorse the brand, which was still in its early stages of development. This partnership brought significant recognition to Nike and contributed to its rapid growth and global dominance in the sportswear industry.
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