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What was one of the primary reasons for the success of Singer's sewing machines?
He was the only manufacturer
His aggressive marketingstrategy
Its practicality & payment options
He had an exclusive patent
Answer
Singer's sewing machines became widely successful due to their emphasis on practicality and accessible payment options. By introducing more user-friendly designs, they simplified the sewing process making it approachable for a broader audience. Additionally, Singer's innovative hire-purchase scheme allowed customers to acquire the machines through installment payments, revolutionizing the way consumers purchased household appliances.
Unraveling Isaac Singer: Master Inventor & Entrepreneur Extraordinaire
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