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So So Def Recordings, established in 1993, is a prominent record label founded by American record producer Jermaine Dupri. The label played a pivotal role in popularizing Southern hip hop and R&B music, introducing renowned artists such as Da Brat, Kris Kross, and Jagged Edge. With its innovative sound and chart-topping hits, So So Def Recordings left a lasting impact on the music industry.