What was one application field of Watson's research?
Astrology
Advertising
Culinary Arts
Parapsychology
Answer
One application field of Watson's research was advertising. Watson developed a theory of how people respond to advertising, which he called the "hierarchy of effects" model. This model suggests that people move through a series of stages when they are exposed to advertising, from awareness to comprehension, to liking, to preference, to conviction, and finally to purchase.
Unraveling the Mind of John B. Watson: An Engaging English Quiz
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