Answer
**Answer**: Pemberton sold the rights to Coca-Cola before he died. John Pemberton, a pharmacist from Atlanta, Georgia, conceived the original Coca-Cola recipe in 1886. However, due to financial difficulties, Pemberton sold the company and the rights to his invention to Asa Candler in 1891 for a mere $2,300. Candler's successful marketing strategies transformed Coca-Cola into the iconic global brand it is today.