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What type of marketing strategies did Sculley use at Apple in the 1980s and 1990s?

  • Disruptive marketing strategies

  • Traditional marketing strategies

  • Social media marketing

  • Influencer marketing

Answer

John Sculley used disruptive marketing strategies at Apple in the 1980s and 1990s to mass-market Macintosh personal computers. He continues to speak and write about these strategies today.
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