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What is Jørgen Vig Knudstorp's vision for the future of the Lego Group?
Sustainability and innovation
Selling the company
Focusing on adult collectors
Becoming a digital-only company
Answer
Jørgen Vig Knudstorp's vision for the future of the Lego Group includes a strong focus on sustainability and innovation. He believes that the company must continue to develop new products and experiences that inspire children's creativity while also reducing its environmental impact. This vision guides the company's strategy and decision-making as it looks to the future.
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