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Josh Heupel's coaching style is renowned for its high-powered offense. He emphasizes a fast-paced, up-tempo attack that prioritizes explosive plays and scoring opportunities. His teams typically feature a balanced approach, utilizing both the passing and running game to keep defenses off balance. Heupel's offensive philosophy aims to create mismatches and exploit weaknesses in the opposition's defense, resulting in high-scoring affairs and a dynamic and entertaining brand of football.