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What was a key factor in Wedgwood's sales promotion?

  • Classical enthusiasms

  • Modern art

  • Abstract designs

  • Pop culture

Answer

Classical enthusiasms played a pivotal role in Wedgwood's sales promotion. During the 18th century, there was a widespread fascination with classical art and culture. Wedgwood capitalized on this trend by creating pottery and ceramics inspired by ancient Greek and Roman designs. These products appealed to the taste of the upper classes, who were eager to display their knowledge and appreciation of classical aesthetics.
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