What was one of Wedgwood's marketing innovations?
Money back guarantees
Television ads
Online shopping
Radio commercials
Answer
Money-back guarantees were one of Wedgwood's clever marketing innovations. This strategy instilled confidence in customers and reduced their perceived risk, making them more likely to purchase his products. By offering a guarantee, Wedgwood demonstrated his belief in the quality of his goods and encouraged potential buyers to give them a try without hesitation.
Crafting History: The Legacy of Josiah Wedgwood Quiz
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