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KVD Vegan Beauty, formerly known as Kat Von D Beauty, is a vegan and cruelty-free makeup brand founded by tattoo artist Kat Von D. In 2020, Von D sold her shares in the company and it was rebranded as KVD Vegan Beauty to reflect its commitment to vegan and cruelty-free products. The brand offers a wide range of makeup products, including foundation, concealer, eyeshadow, eyeliner, mascara, and lipstick.