What was the groundbreaking sponsorship Kettering Town F.C. introduced in 1976?
Shirt sponsorship
Stadium naming rights
Virtual advertising
Sleeve sponsorship
Answer
In 1976, Kettering Town F.C. became the first football club to wear sponsorship on their shirts. This groundbreaking move paved the way for the widespread commercialization of football and the lucrative sponsorship deals that are now commonplace in the sport.
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