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What do people who back Kickstarter projects receive in exchange for their pledges?

  • Stock in the company

  • A thank you note

  • Tangible rewards or experiences

  • A tax write-off

Answer

People who back Kickstarter projects are offered tangible rewards or experiences in exchange for their pledges. This model traces its roots to the subscription model of arts patronage, where artists would go directly to their audiences to fund their work.
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