In what year did Festinger originate the cognitive dissonance theory?
1961
1964
1979
1987
Answer
In 1961, Leon Festinger proposed the cognitive dissonance theory. This theory suggests that individuals strive for internal consistency between their beliefs, attitudes, and behaviors. When inconsistencies or “dissonance” arise, people feel psychological discomfort and are motivated to reduce it. This can be achieved by changing beliefs or behaviors, acquiring new information that supports existing beliefs, or reducing the importance of conflicting beliefs.
Uncovering the Mind: The Leon Festinger Journey
More Questions
Related Quizzes
Subscribe Now!
Learn something
new everyday
Playing quizzes is free! We send 1 quiz every week to your inbox