What is Festinger known for in social network theory?
Hashtag Analysis
Proximity Effect
Viral Marketing Theory
Social Media Algorithms
Answer
The Proximity Effect states that individuals who are close to each other geographically or socially are more likely to form connections and become part of the same social network. Leon Festinger proposed the Proximity Effect as a key factor in explaining how social networks develop and shape individual behavior and relationships within a social system.
Uncovering the Mind: The Leon Festinger Journey
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