What other theory, besides cognitive dissonance, did Festinger originate?
Social Comparison Theory
Operant Conditioning Theory
Attachment Theory
Humanistic Theory
Answer
Social Comparison Theory posits that individuals evaluate their own beliefs, abilities, and behaviors by comparing themselves to others. This inclination to compare oneself with others is motivated by a desire for self-improvement, feedback, and social validation. By contrasting their capabilities and opinions with those of their peers, individuals can gauge their relative standing, form self-perceptions, and make behavioral adjustments to enhance their sense of self-worth.
Uncovering the Mind: The Leon Festinger Journey
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