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Ludacris' debut album, "Incognegro," was released in 1999. The album marked the beginning of his successful music career and established him as a prominent figure in the hip-hop genre. "Incognegro" featured hit singles such as "What's Your Fantasy" and "Southern Hospitality," which showcased Ludacris' unique lyrical style and storytelling abilities. The album's success helped launch Ludacris into mainstream popularity and paved the way for his subsequent albums and collaborations.