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Lululemon's original target market was the yoga community. True or False?

  • False

  • True

  • Not Sure

  • Prefer not to say

Answer

Lululemon Athletica is a Canadian athletic clothing company founded in 1998. The company's original target market was the yoga community, and the company's first products were yoga pants. Lululemon has since expanded its target market to include a wider range of athletic activities, and the company now sells a variety of clothing, accessories, and equipment for yoga, running, cycling, and other sports.
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Mastering Lululemon Athletica: An Athletic Apparel Odyssey

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