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The McLaren boutique, named simply "Sex," operated in London's trendy Mayfair district from 2004 to 2007. It catered to high-end customers, offering exclusive McLaren merchandise, luxury fashion items, and even automotive repair services. The name "Sex" was deliberately provocative and sparked both attention and controversy, drawing comparisons to the legendary Sex boutique opened by Vivienne Westwood and Malcolm McLaren in the 1970s.