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What was the main reason for Melodisc Records' success?

  • Strong marketing campaigns

  • Celebrity endorsements

  • Focus on international music

  • Government support

Answer

Melodisc Records' success can be attributed to its focus on international music, particularly from Africa, the Caribbean, and Latin America. This unique focus helped the label stand out in the UK music industry and attract a diverse audience.
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Melodisc Records: The Groovy Chronicles of Emil E. Shalit's Musical Legacy

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