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Jewish continuity, also known as the Chabad-Lubavitch movement, is a branch of Orthodox Judaism founded by Menachem Mendel Schneerson in the 1940s. It emphasizes outreach, education, and social welfare, with a focus on spreading Jewish teachings and traditions to Jews around the world. The movement seeks to foster Jewish identity, strengthen community bonds, and promote religious observance through a blend of traditional scholarship and modern outreach techniques.