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What inspired the name change of the league to NBA G League in 2017?

  • NBA partnership

  • Gatorade sponsorship

  • Location change

  • Renewed mandate

Answer

The name change of the league to NBA G League in 2017 was inspired by a sponsorship deal with Gatorade. Gatorade, a sports drink company, has been a sponsor of the NBA G League since 2013. The league was previously known as the NBA Development League (D-League). The name change was made in order to reflect the league's increased level of competition and to attract more fans.
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