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What is the main focus of BMW's electric vehicle sub-brand, which was launched during Reithofer's tenure as CEO?

  • Luxury

  • Performance

  • Sustainability

  • Affordability

Answer

The main focus of BMW's electric vehicle sub-brand, launched during Reithofer's tenure as CEO, is sustainability. The BMW i sub-brand aims to produce environmentally friendly vehicles with a focus on electric powertrains and sustainable materials.
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